SUMMARY
I design and improve high-complexity SaaS products, from cybersecurity and data integration to APIs, ITSM, and fintech — creating clear workflows, scalable design systems, onboarding experiences, and self-service ecosystems that help companies grow, optimize operations, and deliver value faster.
EXPERIENCE
Lead product designer. Medcrypt. 2023-2025.
Domains: Cybersecurity, Medtech, Support & self-service.
- First design hire: Took cryptography and SBOM vuln management products from 0→1; doubled SBOM vuln mgmt product revenue YoY and doubled monthly release cadence.zz
- Built UX practice end-to-end: research → PRDs → flows → high-fidelity design → in-product help & external help center → release ops.
- Designed and PM’d SPDX and CycloneDX–aligned workflows across SBOM ingestion, license compliance, risk scoring, and vulnerability remediation — helping device manufacturers meet FDA cybersecurity submissions.
- Built license-compliance intelligence, including license detection accuracy improvements, SPDX license mapping, policy enforcement, and risk visualization to support legal/security review.
- Created first visibility and transparency, including changelog, roadmaps, email campaigns, .
- Created in-product help + 3 external help centers using Gitbook platform
- Created product collateral, including datasheets, diagrams, competitive positioning to support sales and partnerships.
- Created and optimized release email strategy (templates, segmentation, analytics in Mailchimp) to drive engagement and feature adoption.
- Rebuilt web presence into growth engine (content strategy, navigation, responsiveness, JSON-LD, SEO, gated content). Exponential increase in organic search traffic and page-1 rankings, as well as creating a warm leads pipeline.
- Contributed to RFP and sales questions for the SBOM vulnerability management product, tying responses directly to the help center content I authored — strengthening credibility and demonstrating product maturity and stability.
Principal product designer (also Design & docs manager & director). Celigo. 2020-2023.
Domains: Data integration & automation, Support & self-service
- Continued evolution of data integration & automation (iPaaS) platform moving to Gartner MQ Leader position.
- Built and led design & docs teams.
- Defined and optimized design, research, and docs goals & processes, data strategy, release and support processes.
- Launched self-service channels (help center + community) on Zendesk platform, delivering sustained MAU growth and $1.1M ticket-deflection value.
- Initiated product-led growth (e.g., increase free trial conversion, onboarding, add in-product support, drive expansion, reduce CAC, increase retention, etc.), forming PLG growth team & roadmap focused on adoption, conversion, and retention.
- Built marketplace search, preview, and install processes. Instrumented analytics pipeline revealing that 75% of marketplace offerings were low-value, leading to a pivotal product strategy shift and 90% reduction in waste.
- Defined how to accurately measure trial conversions (near zero at the time), the effect of self-service, and the cost of supporting free usersz
Principal product designer/architect & UX manager. Celigo. 2019-2020.
Domains: Data integration & automation, Support & self-service
- First design hire: Designed data integration & automation (iPaaS) platform, moving from Gartner MQ Niche to Visionary position.
- Built and led design team.
- Defined and optimized design, research, and release processes, including creating design system, UX goals and metrics, building customer community from zero, creating onboarding, prioritizing backlog.
Senior UX designer. Cherwell Software. 2018-2019.
Domain: ITSM
- First design team member: Rearchitected legacy ITSM product to modernize it and ensure it met WCAG/508 accessibility, as well as localization needs.
- Designed marketplace, billing, and cart systems.
Principal UX architect & designer. ProKarma (Agency). 2017-2018.
Domains: API management, data integration & automation, secure file transfer
- Built developer experience ecosystem: unified API docs website and portal, interactive docs and API testing, & pricing clarity to reduce onboarding friction.
- Designed identity and permissions models to define how users, orgs, projects, and APIs relate, ensuring scalable and secure access behavior
Principal UX designer, architect & strategist. Axway. 2011-2017.
Domains: API management, data integration & automation, secure file transfer
- Designed B2B/B2C products for API management, secure file transfer, community management, and certificate management.
- Created research program to enable data-driven decision-making.
- Raised awareness of inconsistent brand and performance across web ecosystem, initiated & implemented touchpoint alignment, responsive strategy & analytics strategy across omnichannel experience. Designed personas & storyboards to streamline UX across ecosystem.
- Identified that support site was very outdated, inaccurate, and not integrated into ecosystem. Took ownership, redesigning and optimizing site, which included mobile and SEO optimization for ElasticSearch engine.
- Served as PM for support site and analytics product
- Raised awareness of inconsistent brand and performance across web ecosystem, initiated & implemented touchpoint alignment, responsive strategy & analytics strategy across omnichannel experience. Designed personas & storyboards to streamline UX across ecosystem.
- Defined strategies for responsive design, SEO, accessibility, and data viualizationz.
Senior User Experience Designer. BB&T. 2007-2011.
Domain: Financial services (Fintech)
- Created first mobile (iOS & Android) banking apps
- Designed account opening and account recommendation flows
- Redesigned 401k/investment platform, as well as creating first dashboards.
- Created first careers and leadership development program sites.
- Created first design system and coded in HTML
Senior User Experience Designer. BB&T. 2001-2007.
Domains: Financial services (Fintech), Contract management, Healthcare, Geomapping, Data mining
- Tested software & wrote help docs across complex domains, building a strong foundation in systems analysis, error handling, clarity of communication, and product quality.
- Companies included: Blackbaud • InstallShield • I-many • Bank of America • DeLorme Mapping
SELECTED CERTIFICATIONS & TRAINING
Product, Growth, & Leadership:
- Growth Product Manager Nanodegree. Udacity. 2022.
- Systems analysis & Agile project management. University of Colorado. 2023.
- Executive & High-Performance Leadership certifications. Cornell. 2017.
Design & front-end development:
- Web, Visual & Marketing Design certifications. Sessions College of Professional Design. 2011-2012.
- Responsive Web Design & JavaScript certifications. freeCodeCamp. 2025.
- Advanced UX coursework (systems thinking, design ops, dashboards, mobile, gamification, emotional design). IxDF, LinkedIn Learning.
AI, analytics, APIs, & cybersecurity:
- AI for Designers certification. Interaction Design Foundation. 2024.
- Google Data Analytics Professional certification. 2023.
- API product management, docs & LLM/NLP security. APIsec University. 2025.
- Cybersecurity & threat modeling coursework (OWASP, GRC, SAST). LinkedIn Learning. 2023-2025.
- AI coursework in AI engineering essentials, prompt engineering, Generative AI, ML security ops, computational linguistics, design practices for AI developers, AI in the design process, and AI for business leaders. LinkedIn Learning. 2024.
